There are the unwritten laws of having a successful Digital Presence and it has never been an easier way to achieve those goals! We believe every business needs those tips so take your pen and book, or smartphone, and write them down. Here are our Top 4 Marketing Tips:
Be on Social Media
This may seem like a very obvious point, but the first step in becoming a successful marketer is to create your social media profiles. You can create these for free on LinkedIn, Instagram, Facebook, Twitter, and more. You’ll need to spend time familiarising yourself with the aims and mechanics of each platform, but once you get the basics, you’ll be fine. It’s important to remember to create compelling and fun content that encourages potential clients to buy from you, and also, that not every platform will work for you. Some are more targeted for B2B purposes, whilst others are more B2C focussed. Work out which works for you and invest the majority of your time and money here.
Make Lots of Friends
It’s easier said than done but making valuable friends is an important part of spreading the word of your business. Attend networking events, go to local events and connect online to get yourself out there. Every single person has their own network and connections, so if you have a great relationship, share each other’s content to reach an even wider audience. Remember, you never know who your connection knows!
Start a Blog
Starting a blog could seem like quite a daunting task, but it really doesn’t have to be. There are a number of free websites where you can start a blog – all you need to do is to start writing. You should be completely passionate about what you do and what you can offer, which will make blogging fun, rather than seeming like a chore. Don’t forget to include clear, crisp images to accompany your content to enhance the readers’ experience and share your hard work across your social media pages for even more promotion.
Use Video
The popularity of video is on the up. YouTube is brimming with all sorts of videos – tutorials, shopping hauls, anything you can think of. Video is a great way to show your audience what you do in a very short space of time and encourages interaction quickly. You don’t need to spend a fortune on fancy editing software to create the perfect video. Using your smartphone can be just as effective and using a free platform such as YouTube to promote your video is ideal. You can share the video link to your social pages, and encourage past clients to comment and like your video, making it more likely that others will follow suit.
