I was talking to someone yesterday and they said we won’t network now as we are busy. I said that’s the best time to network as you won’t necessarily get business straight away. Many people think that when they are quiet you should start networking then, but it’s during your busy time so there is no pressure to bring in immediate business. Networking is ia long-term strategy, and it’s something that can yield significant benefits over time. While it might seem counterintuitive to focus on networking when you’re busy with immediate tasks, it’s important to consider the broader perspective. Here are a few reasons why networking during busy times can be advantageous.
Relationship Building Networking is about building relationships and establishing connections with others in your industry or related fields. These relationships can lead to collaborations, partnerships, and opportunities in the future. By networking during busy times, you’re sowing the seeds for potential partnerships when you might have the capacity to pursue them later.
Diversification. During busy periods, you might be primarily focused on your current projects or clients. However, diversifying your network can lead to new clients, projects, or even entirely new ventures down the line. Networking introduces you to different perspectives and opportunities that you might not have encountered otherwise.
Learning and Growing. Engaging with other professionals during busy times can expose you to new ideas, trends, and industry insights. This continuous learning can help you stay relevant and innovative in your field, even as you navigate your current workload.
Trust and Credibility. Building a strong network takes time, and the relationships you establish can enhance your credibility and reputation over the long term. When you do have availability for new projects, potential clients or partners who know you through networking will be more likely to consider working with you due to the established trust.
Reciprocity. Networking isn’t just about what you can gain, but also what you can offer. By connecting with others and helping them when you can, you create a sense of reciprocity. This can lead to others being more willing to help you in return when you need it. Win win.
Anticipating Slow Periods. Industries often have their ups and downs. Networking during busy periods can help you create a buffer for slower times by having a pool of potential opportunities and contacts to tap into.
Staying Visible. Consistent networking ensures that you remain visible within your industry. Even if you’re busy now, staying engaged in networking events, online discussions, and industry meet ups will keep your name in circulation, making it more likely for opportunities to come your way in the future. If you are not visible people may forget about you, be that TOMATO in their mind. Top Of Mind Attracts Top Opportunities. In conclusion, while it’s important to manage your time effectively, dedicating some effort to networking even during busy periods can lead to valuable long-term benefits. It’s about finding a balance between your current commitments and your future growth.
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