Kay Storey, chief Brandstormer and Founder of Brandstorm Creatives, Yorkshire is an intuitive branding expert who’s supported the likes of; Morrisons, Siemens and Motorola over the years. A best-selling author, global branding educator, founder and trailblazer behind Brandstorm Creatives and School of Brand @brandstormcreatives.
This year, Kay is celebrating 25 years in business, her journey started out freelancing around the Leeds area, then she founded KDesign, which grew into a fantastic collective and they rebranded to Brandstorm Creatives, in 2022.
Kay is on a mission to have an exponential impact in helping people build their brands and create strong identities. She said; “It influences how your “brand” is thought of by your audience when they hear or see your brand name which builds reputation and trust. It can positively impact you as a business owner, builds confidence, creates new opportunities, reaches more people, sells more products, can put you on stages and even change more lives.”
“To be a part of people’s impact makes me do a happy dance everyday!”
Here Kay shares with Yorkshire Businesswoman, her Top Tips on How to Create The Perfect Storm Around Your Brand
“For almost 25 years, I have worked with ambitious business owners to help them stand out with power, in a sea of sameness. I know that riding the storm of business is no mean feat and that is why I am passionate about helping others to communicate the power behind their brands, with energy and purpose.
You have the spark when it comes to your products and services. So, why would you settle for anything less when it comes to your brand?
It’s time that you show up red carpet ready! So that you can create more impact and celebrate your individuality and purpose – because when we’re bravely being different, something magical happens!
During this turbulent time, the strength of your brand will help you to weather the storm of a recession if you keep to your brand promise, stay in your lane and be visible.
- Shine a Light on Your Brand
A brand review looks at the strengths of your business, and identifies the areas for opportunity that you should be grabbing with both hands. Think of this as a health check for your business. When was the last time you did one? - Be a Lighthouse in the White Noise Storm
What draws people to you? Be as visible as possible, in fact, increase your visibility. There are so many options to be more visible, find one you enjoy or are comfortable with. At a time when many businesses go into panic mode, be brave, invest in yourself and keep shining bright. - Build a Brand They Won’t Forget
Share your mission, vision and values. Share your passion. Share your story. Regardless of whether you’ve travelled a rocky road or it’s been plain sailing, tell your story, we all have one! There’s nothing like a compelling story to trigger the emotions and let people into your world. Up close and personal is the best way to get your target audience to build a connection with you. - Build a Brand with Energy
You have less than three seconds to make a storming first impression. There are too many cookie cutter brands out there pinning their hopes of being noticed using overused templates. Show up with high voltage creatives to draw people to your brand. - Stay in Your Own Lane
Beware of Shiny Object Syndrome (SOS). During tough times it’s easy to get distracted with new products and services. If you are going to branch out and it is aligned with your current brand then great, if not it will cause confusion with mixed messaging, inconsistency and will devalue your expert status.
The best brands need constant evolution, aspirational strategies, and the kind of lightning-bolt thinking that will help you knock it out of the park over and over and over again.
To find out more or to connect with Kay, please visit www.brandstormcreatives.com or www.linkedin.com/in/kaystorey
Celebrating 25 years in Business, The Yorkshire ‘Brandstormer’ Shares Top Tips on How to Create The Perfect Storm Around Your Brand
Kay Storey, chief Brandstormer and Founder of Brandstorm Creatives, Yorkshire is an intuitive branding expert who’s supported the likes of; Morrisons, Siemens and Motorola over the years. A best-selling author, global branding educator, founder and trailblazer behind Brandstorm Creatives and School of Brand @brandstormcreatives.
This year, Kay is celebrating 25 years in business, her journey started out freelancing around the Leeds area, then she founded KDesign, which grew into a fantastic collective and they rebranded to Brandstorm Creatives, in 2022.
Kay is on a mission to have an exponential impact in helping people build their brands and create strong identities. She said; “It influences how your “brand” is thought of by your audience when they hear or see your brand name which builds reputation and trust. It can positively impact you as a business owner, builds confidence, creates new opportunities, reaches more people, sells more products, can put you on stages and even change more lives.”
“To be a part of people’s impact makes me do a happy dance everyday!”
Here Kay shares with Yorkshire Businesswoman, her Top Tips on How to Create The Perfect Storm Around Your Brand
“For almost 25 years, I have worked with ambitious business owners to help them stand out with power, in a sea of sameness. I know that riding the storm of business is no mean feat and that is why I am passionate about helping others to communicate the power behind their brands, with energy and purpose.
You have the spark when it comes to your products and services. So, why would you settle for anything less when it comes to your brand?
It’s time that you show up red carpet ready! So that you can create more impact and celebrate your individuality and purpose – because when we’re bravely being different, something magical happens!
During this turbulent time, the strength of your brand will help you to weather the storm of a recession if you keep to your brand promise, stay in your lane and be visible.
- Shine a Light on Your Brand
A brand review looks at the strengths of your business, and identifies the areas for opportunity that you should be grabbing with both hands. Think of this as a health check for your business. When was the last time you did one? - Be a Lighthouse in the White Noise Storm
What draws people to you? Be as visible as possible, in fact, increase your visibility. There are so many options to be more visible, find one you enjoy or are comfortable with. At a time when many businesses go into panic mode, be brave, invest in yourself and keep shining bright. - Build a Brand They Won’t Forget
Share your mission, vision and values. Share your passion. Share your story. Regardless of whether you’ve travelled a rocky road or it’s been plain sailing, tell your story, we all have one! There’s nothing like a compelling story to trigger the emotions and let people into your world. Up close and personal is the best way to get your target audience to build a connection with you. - Build a Brand with Energy
You have less than three seconds to make a storming first impression. There are too many cookie cutter brands out there pinning their hopes of being noticed using overused templates. Show up with high voltage creatives to draw people to your brand. - Stay in Your Own Lane
Beware of Shiny Object Syndrome (SOS). During tough times it’s easy to get distracted with new products and services. If you are going to branch out and it is aligned with your current brand then great, if not it will cause confusion with mixed messaging, inconsistency and will devalue your expert status.
The best brands need constant evolution, aspirational strategies, and the kind of lightning-bolt thinking that will help you knock it out of the park over and over and over again.
To find out more or to connect with Kay, please visit www.brandstormcreatives.com or www.linkedin.com/in/kaystorey
