1. Continuity
· Be present.
· Be visible.
· Maintain Top Of Mind awareness for those Top Opportunities (TOMATO).
2. Caring
· Meet their needs.
· Be a giver.
· Listen to them.
3. Communication
· Be authentic and real.
· Keep in touch regularly.
· Be truthful.
· Share information and knowledge.
· Smile.
· Inform – don’t brag.
· Be accessible by phone, email, social media – the methods you give people to contact you on your business card should be open.
4. Competence
· Show your skills.
· Use success stories and appropriate case studies to demonstrate your competence.
· Keep learning, growing and adapting.
· Get more details by asking, “Tell me more. Tell me about you, and how I can help you?”
· Let people know about your professional qualifications and experience.
5. Commonality
· Seek same beliefs, values and ethos.
· Find common ground.
