Month: October 2024.
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What is Your Passion?
I always say to young people when they say they are not sure what job they want when they leave university. I then go on to ask the 1 question that gets their curiosity going. What is your passion? What do you love? If you work on a passion project, …
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10/10/24
Why Brand Suitability Is So Important For Your Advertising
Why Brand Suitability Is So Important For Your Advertising
Gone are the days when simply avoiding overtly controversial content was enough to protect a brand's image. A nuanced understanding of brand suitability plays a pivotal role in shaping successful advertising strategies.
The Rise of Contextual Advertising
The importance of brand suitability has been …
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09/10/24
